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Digital Marketing Training

Digital Marketing Training Institute In Indore

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IICE gives exceptional Digital Marketing Training in Indore with certification. satisfactory SEO Training Institute in Indore and marketing path and SEO Training are designed for freshers, running professionals, task seekers. A goal of our best Digital Marketing Training Institute in Indore is to impart education on the way to generate visitors to websites, create online visibility, growth logo awareness, generate commercial enterprise leads. in the course of our virtual advertising instructions in Indore, we also cover seo, ppc, and Google ad words. Our virtual advertising and marketing organization in Indore with training is taken into consideration first-rate in relation to placement. virtual marketing is the channel or medium to promote services and products to the patron. The goal is to attain higher ROI for an emblem, promote manufacturers, build desire and increase income via many digital advertising tools and strategies and assist the business enterprise to achieve its aim. We make applicants to learn every concept through our Digital Marketing Institute in Indore. at the quiet digital marketing classes, it is easy to successfully create an internet advertising strategy and learn how to sell the business online.there may be a significant possibility in this place which anybody can take advantage of. The talents discovered in a digital course will help form your advertising career and strategy for advertising.


This course is based totally on Prof. David Roger's path on virtual advertising techniques taught to executives that come to Columbia enterprise school from everywhere in the global.The advertising paradigm has converted with the upward push of virtual technology. companies nowadays face a consistent proliferation of social media channels, the developing strength of related customers, and an explosion of latest digital equipment.To be successful, marketers need to have the ability to devise, enforce, and degree the effect of digital techniques which might be proper to today's customers and integrated with their conventional advertising and commercial enterprise goals.This program makes a specialty of how entrepreneurs can attain digitally savvy audiences, construct deep purchaser relationships, and influence the digital path to buy.

Course Content - Digital Marketing Institute In Indore

DIGITAL MARKETING OVERVIEW

  • What is marketing?
  • What is digital marketing?
  • Understanding Marketing Process
  • Why Digital Marketing Wins Over traditional Marketing ?
  • Understanding Digital Marketing Process
  • Increasing Visibility

  • Visitors Engagement

  • Bringing Targeted Traffic

  • Converting Traffic into Leads

  • Retention

  • Performance Evaluation
WEBSITE PLANNING & CREATION

  • Understanding Internet
  • Difference between Internet & web
  • Understanding websites
  • Understanding domain names & domain extensions
  • What is web server & web hosting
  • Different types of web servers
  • Different types of websites
  • Based on functionality

  • Based on purpose
  • Planning & Conceptualising a Website
  • Booking a Domain Name & webhosting

  • Adding domain Name to web Server

  • Adding webpages & content

  • Adding Plugins
  • Building website using CMS in Class
  • Identifying objective of website

  • Deciding on Number of Pages Required

  • Planning for Engagement Options

  • Creating Blueprint of Every webpage

  • Best & Worst Examples
ON PAGE SEO

  • What is on page optimization
  • Keyword research with Google planner
  • How to select a domain
  • Page naming (URL structured) and folder naming
  • Image naming, image title and alt tag creation
  • What are meta tags – description, keywords, author, country, robots
  • Redirection tags
  • Headings tags(H1 to H6)
  • What is content writing?
  • SEO friendly content writing
  • Anchor text, link Title
  • Robots.txt file use and creation
  • HTML sitemap creation
  • ROR text sitemap
  • Why is alexa rank important
OFF PAGE SEO

  • What is off page optimization
  • What are backlinks?
  • Why backlinks are important?
  • How to get Backlinks?
  • Difference between Do-follow and No-follow backlinks
  • What is Google page rank
  • How to increase page rank?
  • Search engine submissions
  • What is content writing?
  • Directory Submissions
  • Article writing and submissions
  • Press release writing and submissions
  • Blog posting and comment writing
  • Business listing
  • Social networking
  • RSS feeds
GOOGLE ANALYTICS

  • Overview of Google Analytics
  • Getting Started with Google Analytics
  • Google Analytics Goals
  • Google Analytics Filters
  • How to set up analytics account
  • Overview of Google Analytics Reporting
  • Related Google Analytics Tools and Services
  • Driving Improvements with Google Analytics Data
  • Overview of Optimization
  • Optimizing Campaigns and Ad Groups
  • Optimizing Websites and Landing Page
  • About Google Website optimizer
  • Using Google website Optimizer
  • Optimizing for Greater Conversions
SEARCH MEDIA MARKETING

  • What is media marketing
  • Communicating Value of Display on Youtube
  • What is campaign
  • Plan a campaign
  • Generate Creative’s on Youtube
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and refine
  • Communicating Value of Display and the Facebook
  • Plan a campaign
  • Communicating Value of Display and the Linkedin
  • Communicating Value of Display and the Google
  • Display Network
  • Plan a campaign
  • Generate Creative’s
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Facebook Marketing
LEAD GENERATION

  • Integrated Digital Marketing Strategies
  • Online Lead Generation Techniques
  • Ethics & Social Responsibility in Digital Age
  • Online Guerilla Marketing
  • Online Reputation Management
  • Freelancing Techniques
  • Digital Campaign Management
  • Digital marketing Tools
GOOGLE WEB MASTER TOOL

  • Basic Settings, Geographic Settings
  • Search Queries Analysis
  • Back link Analysis
  • Site Links, Internal Link Analysis
  • Crawl Errors
  • Search Fetch
  • Adding a Site and Verification Process
  • Blocking the Crawler
  • Blocking the pages
  • Remove URLS from index
  • HTML Implication
SOCIAL MEDIA MARKETING

  • Canonicalization Issues management
  • Introduction to onlywire
  • search operators
  • Importance of SMO (Social Media )
  • SEO Sheet Creation & Execution
  • Power of Twitter ; Facebook Fan Page
  • LinkedIn influence
  • Internal Search Integration
  • Live Chat Integration
  • Google Adwords (PPC)
ADVANCE MARKETING

  • Digital Display Advertising
  • E-commerce Marketing
  • Google Adsense,PPC Blogging
  • Affiliate marketing
  • Influencer Marketing
  • Effect of Social Media on Politics
  • PPC Pay Per Click
  • About Video Marketing
  • Google Adword and Google Advertisement
  • Customer Engagement in online environment

SEO Training Institute In Indore

IICE is the best seo training Institute in Indore with one hundred% guaranteed placement and certification. This seo – percent training is for concerned with all fresher, B.tech, college college students and operating experts who wants to construct career in virtual advertising and marketing global. We were rated in pinnacle 10 search engine optimization training institute in Indore due to our fine, teaching, willpower and consistent end result .seo is the channel or medium to promote services and products to customer. all through seo training we educate on p.c, Google Adwords, On page search engine optimization class, Off page search engine optimization elegance, percent elegance, SMO elegance (Social Media marketing and optimization). We begin with basics and step by step flow in advance with greater develop techniques. We meet all suggestions by using Google insight and Moz, at some stage in seo implementation. We also cowl other strengthen topics like website pace optimization, content, visitors growth, SERP rating in the course of search engine optimization education in Indore. more than 300 college students have taken our seo education course in Indore. Any professional whos extreme approximately using traffic to their internet site, need to take this seo classes in Indore. Please go to our seo schooling Institute in Indore for greater information.

Our search engine optimization elegance course covers number of seo practices that will help you rank a website nicely in search engine consequences. We offer training on number of internet marketing schooling subjects and regulate these publications according to the want of each student. And we also provide college students schooling and stay initiatives in our seo training institute in Indore.

Course Content - SEO Training Institute In Indore

ON PAGE SEO Training

  • What is on page optimization

  • Keyword research with Google planner

  • How to select a domain

  • Page naming (URL structured) and folder naming

  • Image naming, image title and alt tag creation

  • What are meta tags – description, keywords, author, country, robots

  • Redirection tags

  • Headings tags(H1 to H6)

  • What is content writing?

  • SEO friendly content writing

  • Anchor text, link Title

  • Robots.txt file use and creation

  • HTML sitemap creation

  • ROR text sitemap

  • Why is alexa rank important

OFF PAGE SEO Training

  • What is off page optimization

  • What are backlinks?

  • Why backlinks are important?

  • How to get Backlinks?

  • Difference between Do-follow and No-follow backlinks

  • What is Google page rank

  • How to increase page rank?

  • Search engine submissions

  • What is content writing?

  • Directory Submissions

  • Article writing and submissions

  • Press release writing and submissions

  • Blog posting and comment writing

  • Business listing

  • Social networking

  • RSS feeds

GOOGLE ANALYTICS Training

  • Overview of Google Analytics

  • Getting Started with Google Analytics

  • Google Analytics Goals

  • Google Analytics Filters

  • How to set up analytics account

  • Overview of Google Analytics Reporting

  • Related Google Analytics Tools and Services

  • Driving Improvements with Google Analytics Data

  • Overview of Optimization

  • Optimizing Campaigns and Ad Groups

  • Optimizing Websites and Landing Page

  • About Google Website optimizer

  • Using Google website Optimizer

  • Optimizing for Greater Conversions

SEARCH MEDIA MARKETING

  • What is media marketing

  • Communicating Value of Display on Youtube

  • What is campaign

  • Plan a campaign

  • Generate Creative’s on Youtube

  • Implement a Campaign and Ad Groups

  • Measure Performance

  • Optimize and refine

  • Communicating Value of Display and the Facebook

  • Plan a campaign

  • Communicating Value of Display and the Linkedin

  • Communicating Value of Display and the Google

  • Display Network

  • Plan a campaign

  • Generate Creative’s

  • Implement a Campaign and Ad Groups

  • Measure Performance

  • Facebook Marketing

LEAD GENERATION Training

  • Integrated Digital Marketing Strategies

  • Online Lead Generation Techniques

  • Ethics & Social Responsibility in Digital Age

  • Online Guerilla Marketing

  • Online Reputation Management

  • Freelancing Techniques

  • Digital Campaign Management

  • Digital marketing Tools

GOOGLE WEB MASTER TOOL Training

  • Basic Settings, Geographic Settings

  • Search Queries Analysis

  • Back link Analysis

  • Site Links, Internal Link Analysis

  • Crawl Errors

  • Search Fetch

  • Adding a Site and Verification Process

  • Blocking the Crawler

  • Blocking the pages

  • Remove URLS from index

  • HTML Implication

SOCIAL MEDIA MARKETING Training

  • Canonicalization Issues management

  • Introduction to onlywire

  • search operators

  • Importance of SMO (Social Media )

  • SEO Sheet Creation & Execution

  • Power of Twitter ; Facebook Fan Page

  • LinkedIn influence

  • Internal Search Integration

  • Live Chat Integration

  • Google Adwords (PPC)

ADVANCE MARKETING Training

  • Digital Display Advertising

  • E-commerce Marketing

  • Google Adsense,PPC Blogging

  • Affiliate marketing

  • Influencer Marketing

  • Effect of Social Media on Politics

  • PPC Pay Per Click

  • About Video Marketing

  • Google Adword and Google Advertisement

  • Customer Engagement in online environment

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SMO (Social Media Optimization)Magento Training Institute In Indore

SMO is the approach to sell your product, construct a logo on numerous social channels. That includes video web sites like Youtube, Social networking sites like FB, Twitter, Social bookmarking sites like stumbling upon, Reddit and plenty of greater.


Course Content - SMO (Social Media Optimization) Institute In Indore

SMO (Social Media Optimization) Basics

  • Introduction

  • Communications Strategy

  • Viral Marketing

  • Benefits of SMO

Internet Marketing

  • Google+ Marketing

  • Flickr Marketing

  • Blogging

  • Delicious Marketing

  • LinkedIn Marketing

Social Media Marketing

  • YouTube Marketing

  • Facebook Marketing

  • Twitter Marketing

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PPC (Pay Per Click) Training Institute In Indore

PPC or pay-per-click is a model of digital marketing in which promoters pay a charge each time one of their advertisements is clicked. It is a method of purchasing visits to your site, as opposed to gaining those visits naturally. Search Engine Advertising is a standout amongst the most famous types of pay per click advertising. It enables search marketers to bid for the placement of advertisement in the sponsored links of a search engine when somebody searches for a particular keyword that is identified with their business.


Course Content - PPC(Pay Per Click) Institute In Indore

PPC (Pay Per Click) Basics

  • Introduction to PPC

  • Pros and cons of PPC

  • Targeted Marketing

  • Models
    • Ad Models

    • Revenue Models


  • Google Ecosystem

  • Google Networks
    • Search Network

    • Display Network


  • Google Services
    • Google Adwords

    • Google Analytics

    • Google My Business

    • Google+


  • Return On Investment (ROI)

Match Types

  • Positive Match Types

  • Negative Match Types

  • Keyword Bidding

  • Bid Stacking

Keyword Research

  • Goal Set Up

  • Keyword Types

  • Right Keyword Selection

  • Back-up of Positive Keywords
  • Planning Campaign

Ad Copy

  • Power of AdWords Ad Copy

  • Competition Check Out

  • Reviewing Ad Group

  • Headline

  • Description

  • Destination URLs

  • Testing Ads

  • Ad Copy Worksheet

Ad Types

  • Text Ads

  • Image Ads

  • Video Ads

Building AdWords Campaign

  • New Keyword Campaign Creation

  • New Ad Group Creation

  • Ad Creation

  • Adding Keyword

  • Adding Default Bids

  • Adding Bid Stack

  • Build the landing page

  • Campaign Refinement

  • Adding AdWords Conversion code

  • Saving Campaign

  • Adwords Billing

  • Adwords Account Settings

Adwords Rules

  • Search Term Report

  • Over 80% bounce rate

  • Doublethink

  • 80/20 rule

  • 1% CTR

  • 200 & 7 days

  • A/B/C/D testing

  • Quality Score of 7

AdWords Tools

  • Change History

  • Conversions

  • Keyword Tool

  • Traffic Estimator

  • Display Planner

  • Placement Tool

  • Contextual Targeting Tool

  • Ads Preview and Diagnosis Tool

Adwords Management and Optimization

  • Budget

  • Impression share

  • Quality Score Management

  • Ad Optimization

  • Ad Scheduling

  • Segmentation

  • Bid Optimization

  • Rule Automation

  • Opportunities

  • Report Generation

  • Campaign Experiments

  • Conditional Formatting

PPC with Google Adwords

  • Adwords Terms
    • Search Query

    • Keywords

    • Click

    • Impression

    • Impression Share

    • Click Through Rate

    • Cost Per Click

    • Cost Per Acquisition

    • Estimated First Page Bid

    • Position and Average Position

    • Conversion

    • Cost Conversion

    • Conversion Rate

    • SERPs


  • Adwords Essentials
    • AdRank

    • Quality Score

    • AdWords Structure

    • Adwords Interface

    • Landing page


  • Adwords Express

  • Adwords Editor

  • Display AdBuilder

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Email Marketing Training Institute In Indore

Engagement advertising, on occasion called "experiential advertising and marketing", "occasion advertising", "on-ground advertising and marketing", "stay marketing", "participation advertising", or "unique events" is a marketing method that directly engages customers and invites and encourages them to take part inside the evolution of a logo or a logo experience. in place of looking at purchasers as passive receivers of messages, engagement marketers trust that consumers have to be actively concerned within the production and co-advent of advertising packages, growing a courting with the logo. purchaser Engagement is when a emblem and a customer connect. in step with Brad Nierenberg, experiential advertising is the stay, one-on-one interactions that allow customers to create connections with manufacturers.[1] purchasers will retain to searching for and demand one-on-one, shareable interplay with a brand


Course Content - Email Marketing) Institute In Indore

Course Content in Email Marketing

  • Introduction To BIM And ArchiCAD

  • Documentation And Scheduling

  • Multi-Storey Settings

  • Present The Project With Images & Walkthrough

  • Using Wall Elements

  • Construction Simulation

  • Placing Building Elements From Libray

  • Floor & Roof Design

  • Creating New Library Elements

  • Layout Setting & Plotting

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