PPC - Pay Per Click

PPC - Pay Per Click Training Institute in Indore

PPC (Pay Per Click) is an influencing online marketing tool that is used to attract more and more traffic to websites regularly. In PPC, the promoters pay a charge each time one of their advertisements is clicked. IICE is the top-rated institute for PPC training in Indore.

We teach our students about the best bidding strategies they can use to manage CTR (Click Through Rate) and get a higher amount of conversions. Our expert faculties also aid students to develop and run PPC campaigns through practical training, so as to promote sales of a website. The entire management of PPC campaigns is done through Google Adwords. Thus, unlike other institutes offering training in the same niche, IICE provides complete training in Google Adwords as well.

Our PPC training institute in Indore offers reputed programs and courses that are prepared for the students by our industry experts. To develop oneself as a high-quality digital marketer, one needs to get proper training in PPC and IICE is the best institute for you to get high-quality PPC training in Indore. The coursework of our PPC institute in Indore covers all the dynamics of niche from basic to advanced level.

This coursework ensures high positive growth of our students providing maximum exposure. Our PPC syllabus comprehensively covers an assortment of concepts like; introduction to Pay-Per-Click (PPC), keyword research, PPC campaign creation, landing page creation, bidding strategies, etc.

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PPC - Course Content

PPC Basics

  • Introduction to PPC
  • Pros and cons of PPC
  • Targeted Marketing
  • Models
  • Ad Models
  • Revenue Models
  • Google Ecosystem
  • Google Networks
  • Search Network
  • Display Network
  • Google Services
  • Google Analytics
  • Google My Business
  • Google+
  • Return On Investment (ROI)

PPC with Google Ads

  • Ads Terms
  • Search Query
  • Keywords
  • Click
  • Impression
  • Impression Share
  • Click Through Rate
  • Cost Per Click
  • Cost Per Acquisition
  • Estimated First Page Bid
  • Position and Average Position
  • Conversion
  • Cost Conversion
  • Conversion Rate
  • SERPs

  • Ads Essentials
  • AdRank
  • Quality Score
  • Ads Structure
  • Ads Interface
  • Landing page
  • Ads Express
  • Ads Editor
  • Display AdBuilder

Match Types

  • Positive Match Types
  • Negative Match Types
  • Keyword Bidding
  • Bid Stacking

Keyword Research

  • Goal Set Up
  • Keyword Types
  • Right Keyword Selection
  • Back-up of Positive Keywords Planning Campaign


I can't decide on a course that would be suitable for me. Can you help me?

Of course! Just give us a call on 0731-4967674 or send us an enquiry through our website’s contact page. Our expert representatives will contact you in no time and help you out to find the most suitable course as per your interests.

Do you provide any certificate of PPC training Indore?

Yes, we provide a course completion certificate after the successful completion of your PPC training program.

Where can I find the best PPC course near me?

If you reside in Indore or is looking for the PPC course in Indore, then your search ends at IICE. Our institute is located at Bhawarkuan, Indore. You can find our institute on Google listing results if you search for ‘best PPC course near me’ on Google.

Why should I learn PPC from IICE?

IICE is the leading PPC training institute in Indore offering live projects working and real-time practical exposure. Our PPC course details separate us from other institutes.

Do you provide PPC training only to beginners?

No, we have PPC training courses for beginners as well as for experts who are seeking a job.