SEM - Search Engine Marketing

SEM - Search Engine Marketing Training Institute in Indore

Search Engine Marketing (SEM) is the process of promoting a website, product, or services on search engines like Google. By the means of search engine marketing, the website owners majorly aim to increase their site’s visibility and drive a higher amount of traffic towards their business. SEM is carried out using Google Ads, which was formerly known as Google Adwords.

IICE is the leading and best SEM training institute in Indore that provides training as well as an internship in SEM to the candidates. We provide an ambient learning environment to the students so that they can feel like home and makes themselves comfortable throughout the training.

Our SEM institute Indore provides training to both students and the working professionals. The expert faculties and our staff members at IICE help candidates to develop effective strategies on Google Ads so that they can accomplish their objectives without wasting their money. Our Google Ads training institute in Indore also offers an internship in SEM to the candidates. In this SEM internship in Indore, we provide practical training and real-time exposures to the students through live projects and simulation.

The SEM coursework of our institute is designed by the most experienced experts in the industry. The key content of SEM syllabus includes; introduction to Search engine marketing, introduction to Google Ads, development of Ad campaigns, bidding strategies, etc. Get in touch with us through call or mail to get complete SEM course details of our institute.

Best Search Engine Marketing -training-institute-coaching-classes-indore IICEducation

SEM - Course Content

Ads Copy

  • Power of AdWords Ad Copy
  • Competition Check Out
  • Reviewing Ad Group
  • Headline
  • Description
  • Destination URLs
  • Testing Ads
  • Ad Copy Worksheet

Ads Tools

  • Change History
  • Conversions
  • Keyword Tool
  • Traffic Estimator
  • Display Planner
  • Placement Tool
  • Contextual Targeting Tool
  • Ads Preview and Diagnosis Tool

Ads Rules

  • Search Term Report
  • Over 80% bounce rate
  • Doublethink
  • 80/20 rule
  • 1% CTR
  • 200 & 7 days
  • A/B/C/D testing

Building AdWords Campaign

  • New Keyword Campaign Creation
  • New Ad Group Creation
  • Ad Creation
  • Adding Keyword
  • Adding Default Bids
  • Adding Bid Stack
  • Build the landing page
  • Campaign Refinement
  • Adding AdWords Conversion code
  • Saving Campaign
  • Adwords Billing
  • Adwords Account Settings

Ads Management and Optimization

  • Budget
  • Impression share
  • Quality Score Management
  • Ad Optimization
  • Ad Scheduling
  • Segmentation
  • Bid Optimization
  • Rule Automation
  • Opportunities
  • Report Generation
  • Campaign Experiments
  • Conditional Formatting

Ads Types

  • Text Ads
  • Image Ads
  • Video Ads


Which are the best SEM training classes near me?

IICE is the best and leading SEM training class in Indore that is situated at Veda Business Park, Bhawarkuan.

Who can join your SEM training centre in Indore?

Anyone with basic or no knowledge of digital marketing can enrol for the SEM training programme at IICE.

Do you provide any certificate at your SEM training centre Indore?

Yes, we provide a certificate of course completion after the successful completion of your training program at our SEM training centre Indore.

How can I enrol for the SEM training course at IICE?

It is very simple! Just call us or send us an enquiry through our website. Our representatives will contact you and provide the appropriate guidance for your SEM course enrolment.

What is your SEM training course duration?

The duration of our SEM training course is about 30 days.